Faraway: Get Out of Your World
Why I Love Advertising
The Superbowl is coming up. For those of us who love advertising it’s the Superbowl of storytelling.
Advertising is a form of creativity that I admire. It brings the art of storytelling into our daily lives. While browsing Ad Week today, (January 16, 2015) I looked over the top ads of the week. I found one that pulled me out of my world and gave me a chance to reflect on what it means to take time for one another.
Ogilvy created the ad for Thai Life Insurance, a company that has developed a reputation for using advertising to build goodwill and along the way, build a strong customer base.
The ad runs for a little over three minutes. It starts off in a classroom of elementary school children who are working on an assignment, “What is a superhero?” You get to see some of the children’s drawings. You see the teacher going over the papers and placing grades. Then you see one of the students leave rather abruptly. The other students carry on. The teacher returns to the classroom, notices that the boy is missing. “Where did he go?” she asks the class. No one answers. The students don’t want to tell her, then one finally speaks up and tells the teacher that the boy had to leave to go help his mother. The class resumes their assignment of drawing superheroes. The teacher goes back to grading her papers and comes across the paper drawn by the boy who left. What he drew tells the story of why he helps his mother.
Let Ogilvy tell you the rest of the story. It's the third one down the page for the top ads. Watch it and see if you can't keep a smile off your face.